The
campaign tagline, One Life/Live Them®,
which assumes its grammatical accident, identifies that today’s consumers are
not defined by one talent or skill, but are multi-faceted and should be applauded
for their many passions. Rémy Martin’s One Life/Live Them campaign encourages
consumers to explore and celebrate all their talents. It is a call to live
richer, larger lives, to expand the horizon and seize all the wonderful
opportunities that life can offer, beyond the one-dimensional paths that former
generations could have embraced.
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